About us

Why Choose Phoenix? We'll Tell You!

Phoenix Trading Co. LLC stands proudly as one of the foremost importers and stockists of premium electrical wires, cables, accessories, and related products, firmly established in the United Arab Emirates.
Since our inception in 1979 , we have witnessed the remarkable growth and development of the U.A.E., and it fills us with immense pride to have contributed to its progress. At the core of our business philosophy lies an unwavering belief that the customer is paramount – it is not they who depend on us, but rather, we who depend on them. This customer-centric approach drives us to continually strive for unparalleled satisfaction and service excellence.
Our commitment to excellence is evident in every facet of our operations. The need for reliable and safe electrical products that can stand the test of time has inspired us to partner with manufacturing centers of excellence and exclusively promote high-quality products and renowned brands only, earning us a distinguished reputation for reliability and trust within the industry. Our strong alliances with esteemed factories in Europe enable us to effectively navigate the complex electrical landscape of the U.A.E., thereby catering to diverse needs across various market segments and industries.
Notably, we are pioneers in the industry, proudly securing the coveted ISO certification – proof of our steadfast dedication to meeting the stringent standards that today’s discerning customers and government organizations rightfully demand. Our state-of-the-art centralized warehousing facility, covering an impressive 250,000 sq.ft, is testament to our unwavering dedication to efficiency and convenience. With a vast inventory of over 80,000 product lines, conveniently housed under one roof, we are enable to provide swift same-day deliveries throughout the U.A.E., facilitated by our fleet of vehicles. Additionally, our exclusive tie-ups effortlessly facilitate exports to diverse destinations.
When you choose Phoenix Trading Co. LLC , you choose certainty. Count on us for unmatched product and service excellence, complemented by access to the most comprehensive range of high-quality offerings in the market. We are delighted at the opportunity to aid you in making the right decisions when it comes to choosing your electrical requirements wisely. Should you need any assistance or guidance, our experienced team of technically qualified and motivated consultants is fully prepared to assist you. We prioritize your success and eagerly anticipate serving you with unwavering dedication and professionalism.

Strength in numbers

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Our Vision

To drive growth and maximize shareholder value by providing technologically advanced and high quality branded electrical products through our association with world class manufacturers and help customers identify solutions that not only address key industry issues but also helps achieve and maximize benefits in their markets.

Most extensive stock
Complete range of electrical items- cables, accessories and related items all under one roof
Competitive price-to-quality ratio
Assurance of quality of products and services
Serving the electrical industry Gulfwide since 1979
Over three decades of service excellence
Decades of Industry Expertise
Knowledgeable, experienced and supportive personnel
Company owned warehouses
Company owned fleet of delivery vehicles enables immediate delivery within the UAE.
Tie-ups with third party service providers for export to other countries.
Exclusive tie-ups with world class manufacturing facilities enables us to cater to special cables requirements
We work to maximize your benefit

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